In this day of dig­i­tal it’s easy to get swept up in the excite­ment of online and for­get tra­di­tional tac­tics that are still very pow­er­ful. Online PR is extremely impor­tant, and the abil­ity to inter­act directly with cus­tomers and gen­er­ate your own con­tent has had a rad­i­cal impact on mar­ket­ing, but don’t write off more ‘tra­di­tional’ media as part of your strategy.

I work with Teens and Tod­dlers, a youth devel­op­ment char­ity that deliv­ers a teenage preg­nancy pre­ven­tion pro­gramme to vul­ner­a­ble young peo­ple. I only started work­ing with them last month and already we have gained national inter­est. By tak­ing a very top­i­cal issue we secured national broad­cast cov­er­age yes­ter­day on the BBC and it is already open­ing doors with Local Author­i­ties and poten­tial funders.

BBC News — Teenage Preg­nancy Rate Drops

Good mar­ket­ing is all about using all the tools avail­able to get the right mes­sages, to the right peo­ple, at the right time. Simples.

This entry was posted on Thursday, February 25th, 2010 at 4:23 pm