As my first post for Boutique’s shiny new site I wanted to take the oppor­tu­nity to explain my ethos and approach.

Bou­tique started life as a ‘tra­di­tional’ PR agency nearly six years ago. We worked pre­dom­i­nantly with busi­ness owner/managers and an inter­est­ing thing hap­pened. We were brought in as they had iden­ti­fied a need for PR but once we worked together tra­di­tional media rela­tions formed a tiny per­cent­age of the work we would end up doing with them.

This is because I believe PR is every­thing that you do. This isn’t a hol­low claim in a bid to get all your mar­ket­ing bud­get as a PR but a deep seated belief that no amount of press releases will help you if your prod­uct or ser­vice doesn’t deliver.  Like­wise the wrong mes­sages to the wrong peo­ple, a fail­ure to nur­ture exist­ing client rela­tion­ships as you’re too busy chas­ing new ones, or not com­mu­ni­cat­ing effec­tively to attract the right staff are all going to effect the suc­cess of your business.

As a com­mu­ni­ca­tions con­sul­tant I work with my clients to estab­lish how they should be com­mu­ni­cat­ing across the board, iden­tify appro­pri­ate strate­gies and tac­tics, then equip them to imple­ment them.  In a nut­shell I come in look at what’s work­ing, see what needs fix­ing and focus your efforts on the right things to help you grow. I can pro­vide ongo­ing sup­port as long as you need me and then like a mod­ern day Mary Pop­pins I’ll fly away on my mag­i­cal umbrella*.

*Dis­claimer: I do not actu­ally own a mag­i­cal umbrella, or car­pet bag. But secretly wish I did.

This entry was posted on Thursday, October 15th, 2009 at 4:48 pm